NCC opt-out registry cleansing, POPIA consent records and audit trails. One platform that keeps your outreach lawful and your campaigns running.
Apply for a Design Partner slot 5 slots · free for 3 months · founding rate lockedCPA Amendment Regulations effective immediately. No transitional period.
Direct marketers must register with the National Consumer Commission.
Databases must be cleansed against the national opt-out registry every month.
Up to R1 million or 10% of annual turnover, whichever is greater.
Since April 2026, contacting consumers for direct marketing without NCC registration is non-compliant. Your marketing database must be cleansed against the national opt-out registry every month, consent must be captured and proven on the prescribed basis, and historic opt-ins are no defence once a consumer registers a block.
These obligations run alongside POPIA section 69, enforced separately by the Information Regulator. Two regulators, three overlapping regimes, one dialling floor.
Most South African businesses doing outbound are handling this with spreadsheets. Or not at all.
One merged do-not-contact database: your opt-outs, POPIA objections and NCC registry blocks. Run any list through it and get a clear or blocked verdict per contact. Before the campaign sends, not after the complaint.
Compliant consent capture with timestamped records, plus tracking of your one permitted consent request per prospect. Produced on demand, defensible on inspection.
Registry cleansing handled end-to-end and delta-optimised, so you pay the per-record NCC fee on as few records as the law allows. No calendar reminders, no manual uploads.
An immutable log of every cleanse, consent and opt-out, across every channel, campaign and entity. If the question ever comes, the answer is already written.
Works with the tools you already send from. CSV in, CSV out, API if you want it. Multi-entity support for groups, franchises and agencies.
ClearToContact is built by the team at Sales Cadence, a South African outbound agency. We run cold email and outbound campaigns every day, we are a registered direct marketer ourselves, and we built ClearToContact because we needed it first.
Not ready? We're interviewing SA outbound leaders on how they're handling the new regulations. Leave your email above and we'll send you the findings.